Food communication is the main way for businesses to inform customers and guide purchasing behaviour. However, the value consumers perceive from such information remains unclear, and a complete understanding of the food information behaviour is still missing. For this reason, this paper outlines the results of a systematic literature review to identify, evaluate and synthesize the scientific food information behaviour domain according to the perceived value for consumers.
Furthermore, the study concludes that food bloggers and food critics can be seen as both a blessing and a curse for restaurants, depending on how their advice is taken. Restaurants must take into account both types of reviews when making decisions to ensure customer satisfaction.
Recent technological advances have changed the way people consume food, with the emergence of online review platforms and food bloggers being on the rise. The impact of online reviews and bloggers on restaurants has been studied extensively in recent years.
This study found that customers are more likely to visit a restaurant if they read positive reviews or opinions from popular food critics or bloggers.
